![]() Instead of making an appointment and/or waiting in a long line, customers describe their problem to a Concierge on site, who puts it into a custom designed iPad application. Apple employees already use iPads and iPhones as pagers to order products for customers, take credit card payments and set up Genius Bar service appointments, now the latest changes take this intuitive use of their technology a step further. ![]() Now the appointment-making process is about to become even easier for those with busy schedules, further minimizing frustration for those with urgent tech problems and (to Apple’s great benefit) getting more customers spending more time in their stores.Īpple’s new ‘Concierge’ initiative aims to improve the customer experience at the stores for the ‘Right Now Generation’ of people who don’t like to plan ahead (a growing segment of the market). ![]() Customers experiencing any issue what-so-ever with their Mac products are already directed into their nearest store to the Genius Bar. Not content with sitting on their laurels as the worlds best retail brand (with sales/m2 markedly greater than Lululemon at number two) Apple have looked to revamp their in-store product servicing offer known as ‘The Genius Bar’. The Best Retailer in the World just got Better ![]()
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